THE GUINNESS DRINK
From the start
Arthur Guinness got the idea for the Guinness drink when he saw a British technique for 'porter' in London using roasted barley to produce a dark, rich, and creamy beer. He decided to switch the focus of his brewery from ale to porter.
Arthur Guinness secured a 9,000 year lease at the St. James' Gate brewery in 1759. St James' Gate continues today as the main brewery for Guinness.
How the taste has changed
The most significant change to the taste of Guinness occurred in 1959. A creamier, smoother flavour 'draught' was created compared to the sharper and more sour tasting traditional porter.
The reason why Guinness changed was because the company felt its approach was outdated and they wanted to introduce a more modern approach to how they brewed Guinness whilst still making it feel like Guinness.
Guinness now
Guinness has been a successful brand for over 260 years now and is considered one of the most recognised and enduring alcohol brands in history.
Guinness PLC merged with Grand Metropolitan PLC in 1997 to become Diageo. Guinness continues to be a flagship brand and is sold in over 120 countries.
Create Your Own Website With Webador